Royal Tomar · Dispatch from San Francisco · May 2026
A company moves at the speed of its slowest handoff.
Royal is a designer turned founder, co-founder at Spur. Bootstrapped, 550+ Shopify brands across 25+ countries. Writing about the work of building. In SF until June 4.
Currently
In San Francisco for a month. Meeting the operators and builders shaping what comes next, sitting in on SaaStr AI, and learning more in coffees than in any conference room. Back in Delhi June 5.
Want to grab a coffee? royal@spurnow.com
About
I came to building through design.
Studied Computer Science and Design at IIIT Delhi. Ran the design club. Spent a few years thinking about interfaces before I understood that the most important interface a company has is the one between its people.
Built CowinAlertsBot during the second wave, alerting 150,000 people to vaccine slots. The lesson stuck: useful beats clever, and shipping beats planning.
Started Spur in 2022 with Rohan. Bootstrapped, revenue-first, no investor decks. We help D2C brands turn WhatsApp and Instagram into their highest-ROI channels. 550+ brands, 25+ countries, a perfect 5.0 on the Shopify App Store across 100+ reviews.
Now: hosting Operator Circle events at Meta offices, watching AI rewrite the commerce playbook, and writing about the things that don't fit in a LinkedIn caption.
- Brands on Spur
- 550+
- Countries
- 25+
- Team
- 7
- Outside capital
- 0